Garrett Belnap Contact: chinakid8.gb@gmail.com
Video Music Other
The Ask:
Create a print ad for Adidas incorporating Abstract Expressionism and John Steinbecks’ writing style
Client: Ticonderoga Pencils
Problem: People are using digital writing tools more than pencil and paper
Idea: Show the benefits of pencil and paper
Bill Clinton erasing Monica Lewinski
Voldemort erasing Harry Potter’s scar Kobe Bryant erasing his Adidas shoes Client: Magic Eraser
Insight: Magic eraser can erase almost any mistake
Idea: Show mistakes people have made that they wish they could erase
The Line: Erase your mistakes
Client: Pop Rocks
Insight: Pop Rocks provides a sensory and sonic experience like nothing else
Idea: Eating Pop Rocks is like having a party in your mouth
The Line: Party in a pouch
ADs: Madeline McCauley, Wilson Seneca
CW: Samuel Haggard
Contact:
Create a print ad for Adidas incorporating Abstract Expressionism and John Steinbecks’ writing style
Problem: People are using digital writing tools more than pencil and paper
Idea: Show the benefits of pencil and paper
Insight: Magic eraser can erase almost any mistake
Idea: Show mistakes people have made that they wish they could erase
The Line: Erase your mistakes
Insight: Pop Rocks provides a sensory and sonic experience like nothing else
Idea: Eating Pop Rocks is like having a party in your mouth
The Line: Party in a pouch
ADs: Madeline McCauley, Wilson Seneca
CW: Samuel Haggard