World Market
Insight: Many people can’t travel for various reasons. World Market allows you to experience the world without traveling.
Idea: Show reasons that make it hard for people to travel, offer World Market as a solution
The Line: Bring the world to you
Executions: 1 video, 2 print, 1 social media, 2 ambient
Roles: Writer/Director/Producer
This social Media Filter uses Google Maps’ Streetview technology to place users in a foreign location of their choosing. It also has an toggleable option to show an area pointing to the nearest World Market store based on the user’s actual location.
These Ambient ads (Bench, Eiffel tower) would be placed in urban locations, literally bringing pieces of the world to consumers